Soziale Medien gewinnen nicht nur in unserem Privatleben, sondern auch aus unternehmerischer Perspektive immer mehr an Bedeutung. Social Media-Marketing kann neue Kunden gewinnen. Dafür müssen die Beiträge jedoch für alle Nutzer zugänglich sein.
I have often been asked what it is like to be the only woman in a room full of men, while doing a job that is so very important for the progress of a meeting. Here are my impressions.
English is the lingua franca. More and more people speak English in a professional setting, therefore also during technical conferences. While there has been extensive research and numerous articles on interpreting non-native English speakers, the other end of this phenomenon also deserves consideration: non-native English listeners.
One of the most exciting simultaneous interpreting assignments I ever had took place at the United Nations in Geneva. Find out how I got there (although German is no official UN language) and what I learned from it.
I have recently uploaded a video on live note-taking for an example speech for Instagram, and thought, why not upload the video for you to see as well. More sure to check out the explanation of the structure and symbols!
My article for AIIC on being the youngest person in the room is not freely accessible anymore, which is why I am making it accessible on my own blog. What is it like to be the youngest person at a meeting, and how to cope best with the additional pressure?
Relay interpreting forms part of the everyday lives of many conference interpreters. While being very useful, relay interpreting can be a technical challenge for the interpreters. This problem has reached a new level in remote interpreting. In late 2019, I participated in a week-long relay interpreting training course. In this blog post, I would like to share with you the needs of the client/listener, but also of fellow colleagues. What makes a good interpretation, what makes a good pivot?
Due to the different platforms' algorithms, not all of your followers will get to see all of your posts. Outreach success depends to a large extent on when you are publishing your content. Find out what time periods and slots have proven most successful.
Most social media platforms allow the use of either a company account/ a page or a private account - or both. There are various pros and cons for both types that you should consider before creating yours.
In social media marketing, you want your outreach to be as wide as possible - so English is the obvious choice? But what about those persons in your target group who do not understand English? Let's look into some best practices.