Social media marketing is a low-budget and effective way of raising awareness, particularly for small businesses and freelancers. However, there are plenty of social media platforms, and proper online marketing takes a lot of time. One of the first questions beginners have to ask themselves is: which platforms are the right ones for me? Let’s look at this brief overview and check out the different platform requirements:
You see, there is no one-size-fits all solution. Depending on your objective and the content material you have available (articles, photos, videos, memes etc.), you should determine which channels fit your purposes best and decide on a dedicated strategy for your social media marketing.